About the podcast: 

The podcast is focused on the mobile gaming ecosystem in Asia. Yuval Passov talks to founders, game developers and investors from around Asia on how to launch and scale mobile games in the region and which marketing strategy they should choose. 

Why should you listen to this podcast? In case you are interested in expanding or launching a new game in Asia, you will be able to learn from experts in the region what worked for them and learn from their mistakes, which marketing startegy you should choose both online marketing and offline marketing. 

About the host: 

Yuval Passov, has over 10 years experience in branding, international marketing, digital and performance marketing. This podcast is a personal initiative and it's not related to his current role at Google where he is managing the partnerships with the biggest media agencies across Asia. 

Prior to his move to Singapore, he was leading the gaming team in Google EEM (EMEA Emerging Markets) working with the leading gaming companies in Europe and US to develop their marketing strategy, including: Playtika, Miniclip, Epic Games, Zynga and many more. 

He is also the founder of Game On! Asia, the leading podcast in Asia focusing on the mobile gaming ecosystem in Asia. In his free time, he volunteers as a mentor in Google for Startups: Southeast Asia Accelerator